Where is Stroke?
Last week, as I jotted down my schedule, I saw that something fun was missing and I didn’t understand why. Why was Stroke not on my calendar and why was Stroke not happening in May?
Tracking down Marco Schwalbe, I asked him where was Stroke and why was my favourite Munich Art Fair not happening in May 2017.
The Stroke/Schwalbe story is too long for a typical Munich Artists blog post so I’m going to sacrifice a few details, cut a few twists and turns out and get to the point as fast as Munich Artists can. (I guess I could have sacrificed this paragraph….)
Divorce Affects Everyone
The biggest twist in the Stroke story happened in 2016 when Raiko and Marco Schwalbe decided to stop working together.
Both brothers call the dissolution of their partnership a divorce which is a word that does not bring happy memories to anyone involved with that kind of thing. So, even though the two brothers worked for several years in the art world trying to bring art fairs to Munich and Berlin, they failed to keep on the same wavelength and decided to cut ties and divide up their creations.
Marco Schwalbe now has sole creative control over Stroke and he has full control over Stroke’s fate in Munich, Germany.
A NEW HOME
The dissolution of a partnership is always tough but in late 2016 the Stroke team forged ahead and tried to find Stroke a home for 2017. This proved to be difficult. The Praterinsel was sold to Urs Brunner and the new management substantially increased the rent for the space and reduced the space footprint for Stroke Art Fair due to safety issues with the older buildings.
Artists and event organisers working in Munich know what a pain it can be to get a space that is big enough and nice enough and cheap enough to make your project happen. This is what stroke faced in their hunt for a new art fair home for the 2017 season.
After a few failed attempts to secure a location, the owners of Werksviertel/Kunstpark Ost came to the rescue and offered Stroke one of their existing building until it is demolished in three years. This amazing opportunity allows Stroke to exist in 2017 but, the timeline for the art fair had to be adjusted for the new larger space and short time frame.
In an effort to make Stroke a quality event at the Werksviertel/Kunstpark Ost location, Marco Schwalbe decided to push the event back so that his team could take advantage of the larger space and rethink how Stroke would grow in this creative sector of Munich.
With a new space, Stroke will offer more quality artwork from more curated galleries. The focus for Stroke will continue to be contemporary emerging artists that embody the spirit of Stroke Art Fairs from the past while offering serious collectors a quality selection of emerging art from around the world.
Although Marco Schwalbe and Mevena Chopova will curate the galleries admitted to the fair, Loomit will be curating the outdoor opportunities for artists to create large scale art pieces.
The Future of Stroke Art Fair
In the future, Marco hopes to take Stroke along the road towards having dedicated artistic areas (digital, Illustration) and continue to provide Munich with a fun and well curated emerging art fair event.
In the future, the fair may go back to May but Marco is waiting to see how everything goes at the new location and this year’s October date.
If you are an emerging contemporary gallery and are interested in bringing your artwork to Munich, you can apply to the Stroke Art Fair being held in October 2017.
The fair will be happening from October 4 – October 8, 2017.
Marco will give the first opportunity to galleries who were booked for the May show and as I mentioned before, the focus of his team’s curation is emerging art for collectors who enjoy the Stroke experience.