Artist Demotivation: You think your idea is new? Artists have been doing that for centuries and you labeled it craft.
Entrepreneurial Motivation: There are no new ideas just new versions of the same old ideas. Think about how Germans love insurance and find a new way to offer insurance and tap into the German’s need for security.
Duplication. Insurance allows a person to replace something that was lost or make sure they don’t lose something they already have. Insurance offers a sense of security.
There is no security for artists and no insurance that guarantees that an art piece you are creating will turn out the way you want or when it is created that anyone will want to buy it.
Today lets play with the idea of security by taking an idea and creating it twice. Artists throughout history have done this, taking an idea and replicating it over and over again. If you are not sure how, you can do this using an overhead projector, a light box or like famous artists from the past, a camera obscura.