This was the first year that the Friday Gallery invited artists to share a booth at the Stroke Art Fair.  Here are some immediate thoughts about our experience:

  • It was very smart to have a talk with the creative director of Stroke about how we should use our limited space with five artists.  His advice was excellent and very helpful to a novice art fair booth organizer.
  • I’m very happy we showed original work. The artists were able to sell originals which brought in more cash. I would have loved to have limited edition prints of Mr. Fox and will focus on having limited edition prints of our showcase piece next year.  It was funny to hear people say “There he is!” as they rounded the corner and saw the fox painting.  People were happy to see the fox and we enjoyed hanging out with him for the fair.
  • There was no price point that sold best.   The artwork displayed ranged from 170 to 800 and we sold artwork at all price points.  We found the grid installation worked really well for each artist.
  • Each artist that actively participated sold their work.   Michaela Wuehr, Brigitte Pruchnow, Jenny Schminke and Emmy Horstkamp sold work, were present everyday and were happy to talk with people interested in their artwork. (most of the artists are introverts so talking to strangers for five days was a big thing.)

  • The buyers really liked being able to go pick up artwork at the artists studios.  Only two people picked up artwork at the fair.  Most the other buyers put down deposits and made appointments with the artists to pick up the artwork.  

  • Five days at stroke meant five days away from the computer. This made it difficult to share information about Munich Artists especially from a concrete cellar.  Sorry about the internet silence.  Hopefully next year we will have staff who can help report back on a more regular basis.
  • I must remember that we live in Germany.  I ordered a catalogue for Stroke within the appropriate amount of time but forgot the holidays which closed down business for many days.  The catalogs arrived today which is two days after Stroke.  The catalogs are nice and I have a large box of them sitting in my living room waiting to be sent out to collectors and anyone else who we think might be interested in a catalog.
  • We plan to attend Stroke 2015.  I’m looking forward to organizing Munich Artists for more events like this. If you know of an event that we should attend, please email me at sofia@munichartists.com with the subject line: Possible Events
  • Here are a few of the images we took during Stroke:

Written by Emmy Horstkamp

Hi, my name is Emmy and I live in Munich, Germany. If you want to know about art me visit my art page www.emmyhorstkamp.com or visit me in Munich, Germany